Hidden Studio
Editorial single-page site for a premium barbershop
A premium barbershop brand from Cluj-Napoca: an atmospheric, editorial site tuned to turn 5-star word of mouth into bookings.
The Challenge
Local service sites drown in templates. Hidden Studio needed to feel like a place, warm, discreet, a little theatrical, not a booking form with a background image. It also had to work with the algorithm: local SEO for searches like “barbershop Cluj-Napoca”, rich structured data, and a mobile experience that loads instantly on flaky 4G between appointments. And the team had to be able to update the schedule, services and prices themselves.
How I Built It
A single-page site in React + Vite, designed dark-first, with Instrument Sans for body text and a Great Vibes script font for the signature moments. Content is split into the five answers every prospective client needs: what, who, where, proof and booking. Social proof shows up immediately (the 5.0 rating, the 1,300+ clients), so the funnel is short. SEO was set up with correct geo metadata, local-business schema and OG images. Shipped on Vercel with edge caching, so time-to-interactive stays under two seconds even on mobile networks.
A place, not a template
Dark-first design with Instrument Sans for body text and a Great Vibes script for the signature moments, so the site carries the atmosphere of the shop instead of a generic booking form.
Five answers, one page
Content is organised around what a prospective client needs to know: what, who, where, proof and booking, with social proof shown immediately.
Local SEO and speed
Geo metadata, local-business schema and OG images for search, plus a Vercel deployment with edge caching that keeps time-to-interactive under two seconds on 4G.
Results That Matter
The site now feels like the shop: dark, warm and a little theatrical, with the 5.0 rating and 1,300+ clients up front so the path to a booking is short. It ranks for local searches in Cluj-Napoca, loads in under two seconds on mobile, and the team updates schedule, services and prices themselves.
“The new site finally matches the feeling you get when you walk into the shop. Bookings went up in the first week after launch.”
Paul Fiți / Owner
What I Delivered
- Single-page site in React + Vite, designed dark-first
- Instrument Sans + Great Vibes typography
- Social proof up front: 5.0 rating, 1,300+ clients
- Local SEO: geo metadata, LocalBusiness schema, OG images
- Schedule, services and prices editable by the team
- Vercel with edge caching, under two seconds to interactive on mobile
